Marketing
Overview
Marketing is a dynamic area of study that provides immediate job and career opportunities after taking one course or the completion of a degree. The skills learned are easily converted into well-paying careers by many students and are essential for international and domestic business and for companies both large and small.
Career Options
- Account Executive
- Buyer
- Entrepreneur
- Export/Import
- Marketing Manager
- Marketing Services
- Investment Counselor
- Purchasing Agent
- Salesperson
- Shipping Clerk
- Stockbroker
Some career options may require more than two years of college study.
Highlights
- Additional training in courses acceptable as electives for civil service professional occupations
- Opportunities for work experience in local industry and business
- Training in a career where one third of the presidents of Fortune 500 corporations have marketing backgrounds
- Coursework in international marketing
- A lab with tutorial assistance
- Division Dean Carlos Lopez
- Department Chair Jennifer Black
- Meta-Major Business and Management
- Phone (916) 608-6849
- Email lopezc@flc.losrios.edu
Marketing (MKT) Courses
MKT 295 Independent Studies in Marketing
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Catalog Date:August 1, 2026
MKT 299 Experimental Offering in Marketing
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:August 1, 2026
This is the experimental courses description.
MKT 300 Principles of Marketing
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2026
This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. The course includes analysis of the elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- analyze and apply the basic principles of marketing.
- recognize the function of marketing and be able to adapt and develop the understanding of how environmental forces impact marketing planning.
- describe and develop a marketing strategy and plan.
MKT 310 Selling Professionally
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2026
This course examines the elements of successful professional consumer and business to business selling. This course focuses on the development of a successful presentation strategy requiring the steps of the selling process: approach, needs assessment, presentation, handling objections, closing the sale, and following up with service. Different types of selling experience such as direct, industrial, wholesale, and retail are covered. This class is recommended for those entering any field of business careers.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- recognize and demonstrate the qualifications and characteristics necessary for effective selling.
- analyze differences in techniques used in direct, industrial, wholesale and retail sales.
- demonstrate the steps of selling, including approach, needs assessment, presentation, handling objections, closing of the sale, and service after the sale.
- prepare and demonstrate a sales presentation.
- Prospecting. Developing and qualifying suspected parties into prospects.
- Creating and delivering a consultative selling presentation.
- Identifying features, actions, and benefits of products and services as they provide or add value to the customer.
MKT 330 Internet Marketing
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2026
This course is designed to provide both the novice and skilled business person with a working knowledge of how to use Internet marketing. Students will be introduced on how to devise strategies that build customer relations through technological and social media strategies. Students will have a good understanding of how these technologies can be used to support business success.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- identify Internet marketing strategies used to market and promote a business.
- create effective Internet marketing strategies that enhance the business relationship with present and future customers.
- demonstrate the ability to solve complex decisions involving e-commerce practice within the evolving business environment.
- assess long-term plans for the development of marketing approaches using the Internet and technology.
MKT 495 Independent Studies in Marketing
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2026
MKT 498 Work Experience in Marketing
- Units:0.5 - 4
- Hours:27 - 216 hours LAB
- Prerequisite:None.
- Enrollment Limitation:Students must have a paid or unpaid internship, volunteer position, or job that aligns with their career goals, and a cooperating worksite supervisor who will sign all required course documents. Before students can participate in the Work Experience program, Los Rios Community College District must have a signed Employer Agreement on file. If the employer already has an active agreement with the district (viewable at losrios.edu/wexpemployeragreement), no further action is required. Dual enrollment students are not permitted to enroll in Work Experience courses.
- Transferable:CSU
- General Education:Local GE L7B
- Catalog Date:August 1, 2026
This course provides students with opportunities to develop marketable skills in preparation for employment in their major field of study or advancement within their career. Course content will include understanding the application of education to the workforce; completing required forms which document the student's progress and hours spent at the work site; and developing career readiness skills and workplace competencies. During the semester, the student is required to attend orientation. Students must complete 27 hours of related paid or unpaid work experience for .5 unit. An additional 27 hours of related work experience is required for each additional .5 unit. This course may be taken for a maximum of 16 units. Federal regulations allow students to receive financial aid for a total of two times when repeating the same course that was previously passed.Students should have access to a computer, the Internet, and some computer media such as a USB drive to store data files. Online students must have an email account. Only one Work Experience course may be taken per semester.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
- apply industry knowledge and theoretical concepts in a field of study or career as written in the minimum 3 learning objectives created by the student and their employer or work site supervisor at the start of the course.
- manage personal career plans and decision making by developing an awareness of own strengths, seek out opportunities to learn, incorporate feedback, and foster relationships with those who can help one professionally.
- exhibit effective communication, build and maintain collaborative teamwork relationships, and demonstrate professionalism with consideration to workplace dynamics, equity and inclusion.
- demonstrate critical and creative thinking skills as they apply to the workplace, proactively anticipate needs, and prioritize action steps.
- demonstrate a willingness to learn and adapt to new and unfamiliar technologies to improve efficiency, productivity and decision-making.
MKT 499 Experimental Offering in Marketing
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2026
This is the experimental courses description.
Faculty
This program is part of the Business and Management Meta-Major.