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Marketing

Marketing is a dynamic area of study that provides immediate job and career opportunities after taking one course or the completion of a degree. The skills learned are easily converted into well-paying careers by many students and are essential for international and domestic business and for companies both large and small.

Division Dean Carlos Lopez
Department Chair Jennifer Black
Phone (916) 608-6849
Email lopezc@flc.losrios.edu

Marketing (MKT) Courses

MKT 295 Independent Studies in Marketing

Units:1 - 3
Hours:54 - 162 hours LAB
Prerequisite:None.
Catalog Date:August 1, 2026

MKT 299 Experimental Offering in Marketing

Units:0.5 - 4
Prerequisite:None.
Catalog Date:August 1, 2026

This is the experimental courses description.

MKT 300 Principles of Marketing

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2026

This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. The course includes analysis of the elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior.

MKT 310 Selling Professionally

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2026

This course examines the elements of successful professional consumer and business to business selling. This course focuses on the development of a successful presentation strategy requiring the steps of the selling process: approach, needs assessment, presentation, handling objections, closing the sale, and following up with service. Different types of selling experience such as direct, industrial, wholesale, and retail are covered. This class is recommended for those entering any field of business careers.

MKT 330 Internet Marketing

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2026

This course is designed to provide both the novice and skilled business person with a working knowledge of how to use Internet marketing. Students will be introduced on how to devise strategies that build customer relations through technological and social media strategies. Students will have a good understanding of how these technologies can be used to support business success.

MKT 495 Independent Studies in Marketing

Units:1 - 3
Hours:54 - 162 hours LAB
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2026

MKT 498 Work Experience in Marketing

Units:0.5 - 4
Hours:27 - 216 hours LAB
Prerequisite:None.
Enrollment Limitation:Student must be in a paid or non-paid internship, volunteer opportunity, or job related to career interests.
Transferable:CSU
General Education:Local GE L7B
Catalog Date:August 1, 2026

This course provides students with opportunities to develop marketable skills in preparation for employment or advancement within the field of Marketing. Course content will include understanding the application of education to the workforce; completing required forms which document the student's progress and hours spent at the work site; and developing workplace skills and competencies. During the semester, the student is required to attend orientation. Students must complete 27 hours of related paid or unpaid work experience for .5 unit. An additional 27 hours of related work experience is required for each additional .5 unit The course may be taken for a maximum of 16 units. Students should have access to a computer, the Internet, and some computer media such as a USB drive to store data files. Online students must have an email account. Only one Work Experience course may be taken per semester.

MKT 499 Experimental Offering in Marketing

Units:0.5 - 4
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2026